Marketing Category Winners
The following nominations have been selected as Stevie® Award winners in the 2026 Asia-Pacific Stevie Awards. Winners will be celebrated during a gala awards banquet on Friday, 17 April at the Venetian Hotel in Macao, China.
Award for Innovation in Brand Development
GOLD STEVIE® WINNER
Techcombank, Hanoi, Vietnam: Techcombank Be Greater
SILVER STEVIE® WINNER
SM City Laoag and SM City La Union, San Fernando City, La Union, Philippines: SM Supermalls’ SM City Laoag and SM City La Union Opening: Localizing a National Brand Through Culture-Led Experiences
Award for Innovation in Brand Renovation/Re-Branding
GOLD STEVIE® WINNER
Kenny Rogers Roasters Philippines, Makati, Metro Manila, Philippines: From CGI to Real Food: The “I Love Me Better” Brand Renovation of Kenny Rogers Roasters
BRONZE STEVIE® WINNER
Acquire Intelligence, Melbourne, Victoria, Australia: Transforming Businesses, Intelligently: Helping Companies Grow Faster and Operate Smarter
Synergy Market Research + Strategic Consultancy, Makati City, Philippines: Award for Innovation in Brand Renovation/Re-Branding
Award for Innovation in Branded Entertainment
GOLD STEVIE® WINNER
Saymee, Hà Nội, Vietnam: Branded Entertainment for Gen Z
SILVER STEVIE® WINNER
Bytedance - TikTok, Taguig, Metro Manila, Philippines: TikTok Shop Philippines: Live to Shine
Flight Brand Management (Shanghai) Co., Ltd., Shanghai, China: SWIRE FESTIVAL X DISNEY MICKEY IN REAL LIFE - LET'S KEEP IT REAL
Sino Group, Hong Kong, Kowloon, Hong Kong: “Windows of Wonder” Festive Illumination
BRONZE STEVIE® WINNER
The Catalyst For Lenovo Legion, Singapore, Singapore: Just Go Campaign
Award for Innovation in Content Marketing/Branded Editorial
GOLD STEVIE® WINNER
Bytedance - TikTok, Taguig, Metro Manila, Philippines: TikTok Shop Brand Spotlight Local Showcases
Singtel, Singapore, Singapore: CUBICLΣ LIFE: Making IT Relatable
SILVER STEVIE® WINNER
Del Monte Philippines, Inc., Bonifacio Global City, Metro Manila, Philippines: Del Monte: 100 Years of Nourishing Goodness
Megaworld Lifestyle Malls. Taguig City, Taguig City, Metro Manila, Philippines: Stories Worth Serving: The World of Flavors x F&B Report Editorial Series
Yell Bangkok, Bangkok, Bangkok, Thailand: Nolingual Font
BRONZE STEVIE® WINNER
ACCOR, Singapore, Singapore: "For Every You" – Accor's Innovative Content Marketing
Megaworld Lifestyle Malls, Taguig City, Metro Manila, Philippines: HER LIFE: A Cross-Platform Editorial Celebrating Filipina Leadership
PRONE CO., Ltd., Seoul, Republic of Korea: BRAUN 'The Fail-Proof Cheat Code for Men’s Gifts' Campaign
SM Supermalls (China), Xiamen, Fujian Province, China: SM City Jinjiang: Bean There, Beat That Stress! SM's Anti-Burnout Fiesta
The Catalyst For Lenovo Legion, Singapore, Singapore: Just Go Campaign
Award for Innovation in Cross-Media Marketing
GOLD STEVIE® WINNER
Bank for Investment and Development of Vietnam, Hanoi, Hanoi, Vietnam: Nomination for BIDV's Cross-Media Marketing Campaigns
Award for Innovation in Cross-Media Marketing
SILVER STEVIE® WINNER
ACEN RES, Makati, National Capital Region, Philippines: How ACEN RES’s Cross‑Media Strategy Grew Market Share from 5% to 57% in Two Years, Generating ₱1.24 Billion ($21 Million) in Signed Contracts and ₱13 Billion ($219 Million) in Prospective Leads versus a spend of ₱25M ($0.5M).
Dentsu Creative Philippines, Makati City, Metro Manila, Philippines: Del Monte: 100 Years of Nourishing Goodness
Kenny Rogers Roasters Philippines, Makati, Metro Manila, Philippines: From Transit to Landing Page: Cross-Media Marketing That Turned Visibility into Action
SM Supermalls (China), Xiamen, Fujian Province, China: SM Haicang: Grand Opening
Sun Life of Canada (Philippines), Inc., Taguig, Metro Manila, Philippines: Play for Life: Gamifying Financial Literacy to Help Filipinos Make Brighter Choices
Techcombank, Hanoi, Vietnam: Techcombank Be Greater
BRONZE STEVIE® WINNER
ACCOR, Singapore, France: "For Every You" – Accor's Innovative Cross-Media Integration
Blue Bean Media, Brisbane, Queensland, Australia: Cohesive Cross-Media Marketing Powered By The Beanstalk Visibility Framework
Globe Telecoms, Inc., Taguig City, Metro Manila, Philippines: Globe Business Account-Based Marketing (ABM) - A Full Funnel-Cross Media Symphony
Manila Electric Company (MERALCO), Pasig City, Metro Manila, Philippines: Liwanag Park 2025: A Brighter Christmas for All
MediaOne, Singapore, Singapore: Travelodge Hotels Asia: Connecting APAC Travellers Across Search, Social and Performance Media
Watsons Personal Care Stores Philippines, Pasay City, Metro Manila, Philippines: Find it at Watsons
Watsons Philipppines, Pasay City, Metro Manila, Philippines: Watsons Philippines: Turning Diabetes Awareness into Action Through Cross-Media Engagement
Award for Innovation in Experiential Marketing
GOLD STEVIE® WINNER
JingAn Kerry Centre, Kerry Properties Limited, Shanghai, China: JingAn Kerry Centre _ "100% DORAEMON & FRIENDS" Mainland China Debut Exhibition
SILVER STEVIE® WINNER
Burson Korea, Seoul, Jongno-Gu, Republic of Korea: Norwegian Salmon is Always Right
Globe Telecoms, Inc., Taguig City, Metro Manila, Philippines: Globe Business Conversations
Lee Tung Avenue Management Company Limited, Hong Kong, Hong Kong: Luminous Carnival
PT. Eka Mas Republik, Jakarta, DKI Jakarta, Indonesia: MyRepublic Rocket Week 2025: Driving Digital Skills, Inclusion, and Innovation Through Experience
Sage House, Hong Kong, Hong Kong: FLOWERS BLOOM MURAKAMI WORLD: Art-to-Experience Innovation for CASETiFY
SM Supermalls, Makati City, Metro Manila, Philippines: SM ACTIVE HUB: Turning Malls into the Philippines Largest Sports Playground
SM Supermalls, Makati City, Metro Manila, Philippines: SM Little Stars 2025: Nurturing Young Talents Nationwide
SM Supermalls (China), Xiamen, Fujian Province, China: SM City Chengdu: The Frog Prince ♥ Frog Princess National Debut Engineering a Vibrant Family Third Space
Swire Properties Limited, Beijing, Beijing, China: “Let’s Keep It Real ‘奇’实很简单”: One City, One Unique Mickey Story
Tribe China, Shanghai, China: Destinations in a Cup
Watsons Philippines, Muntinlupa, Metro Manila, Philippines: Watsons’ HeARTworks: A Heart-to-Art Experience
BRONZE STEVIE® WINNER
Globe Telecoms, Inc., Taguig City, Metro Manila, Philippines: Globe Business - Agent of Change: The Google Agentspace Experience
Manila Electric Company (MERALCO), Pasig City, Metro Manila, Philippines: Liwanag Park 2025: A Brighter Christmas for All
MTR Corporation, Hong Kong, Hong Kong: 5G Summer Thrill
SHENZHEN BUJI MIXC ONE, Shenzhen, Guangdong, China: Ethereal Sakura Land: An Immersive Cloud-Borne Cherry Blossom Wonderland - Themed Scenery of SHENZHEN BUJI MIXCONE’s 7th Anniversary
SM Supermalls, Makati City, Metro Manila, Philippines: Konnichiwa, Japan: Bringing Japanese Culture Close to Home
SM Supermalls, Pasay City, Metro Manila, Philippines: SM Mall of Asia (MOA) Night of Lights: The Dreamweavers
Watsons Personal Care Stores (Philippines), Inc., Pasay, Philippines: WATSONS "FLIP IT, FLAUNT IT"
Watsons Personal Care Stores (Philippines), Inc., Pasay City, Metro Manila, Philippines: Watsons Skin Solutions Event
Award for Innovation in Marketing Analytics & Performance Optimization
GOLD STEVIE® WINNER
株式会社Massive Act, Minato City, Japan: Analytics Driven Growth — Redefining Marketing Transformation through Data and Brand Co-Creation
Award for Innovation in Paid Media Planning & Management
GOLD STEVIE® WINNER
PT. Bank Permata Tbk, Jakarta Selatan, DKI Jakarta, Indonesia: Achieving Permata Bank's Sustainable Growth through a Leveled Cross-Selling & Acquisitions Campaign
Award for Innovation in Product Placement
GOLD STEVIE® WINNER
Kenny Rogers Roasters Philippines, Makati, Metro Manila, Philippines: The People’s Roast of Choice: Placing Truffle Roast Inside the Moment of Choice
Award for Innovation in Purpose-Driven Marketing
GOLD STEVIE® WINNER
Watsons Personal Care Stores PH, Pasay City, Metro Manila, Philippines: #KahitAnongType Mo Diabetes Campaign
SILVER STEVIE® WINNER
Ayala Malls Market! Market!, Taguig City, Metro Manila, Philippines: Sari-Sari Stories
Bank of the Philippine Islands, Makati City, Metro Manila, Philippines: BPI Partner-serye
Eastern Communications, Makati, Metro Manila, Philippines: Uplifting Far-Flung Schools and Communities in the Philippines through Satellite Internet
Kenny Rogers Roasters, Makati, Metro Manila, Philippines: Farmvocacy: Purpose Built Into Every Purchase
PJ Lhuillier Inc. (Cebuana Lhuillier), Makati City, Metro Manila, Philippines: Iponventure: Turning Saving into a National Movement Through Purpose-Driven Marketing
SM City La Union, San Fernando City, La Union, Philippines: SM City La Union: Translating Local Identity into Purpose-Led Brand Experience
SM Supermalls, Makati City, Metro Manila, Philippines: Making Room for Pride at SM South Luzon
SM Supermalls, Makati City, Metro Manila, Philippines: SM Super Spelling Bee: Spotlighting Young Academics in Equitable Public Spaces
Strategic Public Relations Group, Hong Kong, Hong Kong: From Fruit Seller to Health Partner: Zespri’s Purpose-Drieven “Breakfast +1 KIWI” Revolution
Techcombank, Hanoi, Vietnam: Techcombank Be Greater
BRONZE STEVIE® WINNER
Aboitiz Economic Estates, Malvar, Batangas, Philippines: Estate Greenprint: Building Sustainable Estates
Dentsu Creative Philippines, Makati City, Metro Manila, Philippines: Del Monte: 100 Years of Nourishing Goodness
Globe Telecoms, Inc., Taguig City, Metro Manila, Philippines: Globe Business Breakthrough Masterclass Webinar Series: Small Biz Edition
Gyeongsangbuk-do Provincial Government, Andong-si, Gyeongsangbuk-do, Republic of Korea: AI-Generated K-Pop Campaign for APEC 2025
Manila Electric Company (MERALCO), Pasig City, Metro Manila, Philippines: Liwanag Park 2025: A Brighter Christmas for All
Megaworld Lifestyle Malls, Taguig City, National Capital Region, Philippines: More Than Merry: A Season of Art, Purpose, and Community
Royal Canin Philippines - Mars Pet Care, Taguig, Metro Manila, Philippines: Royal Canin Philippines Vet-Checked: Turning Veterinary Trust Into a Community Movement
SM Supermalls, Makati City, Metro Manila, Philippines: SM Job Fairs: Building a Nationwide Career Ecosystem for Every Filipino
SM Supermalls and Ripple8, Inc., Pasay City, National Capital Region, Philippines: SM Cares Besties of Joy 2025
Strategic Public Relations Group, Hong Kong, Hong Kong: Elsevier’s “Highly Cited Chinese Researchers” List: Turning 6,388 Scholars into National Role Models of Knowledge, Integrity, and Impact
Award for Innovation in Social Media Marketing
GOLD STEVIE® WINNER
Publicis Influence China, Shanghai, China: Publicis Influence: Transforming China's Influencer Investment with Data-Driven Precision
BRONZE STEVIE® WINNER
ACCOR, Singapore, France: "For Every You" - Accor's Innovative Social Media Marketing
Megaworld Lifestyle Malls, Taguig City, Metro Manila, Philippines: From Feed to Fork: How World of Flavors Turned Social Media into a Dining Discovery Engine
The Catalyst For Lenovo Legion, Singapore, Singapore: Just Go Campaign
Most Innovative Advertising or Marketing Agency of the Year
GOLD STEVIE® WINNER
Sage House, Hong Kong, Hong Kong Island, Hong Kong: Sage House
BRONZE STEVIE® WINNER
MediaOne, Singapore, Singapore: MediaOne: Redefining Performance Marketing with AI-led and Data-driven Innovation
MELBARR ITES PRIVATE LIMITED, Pune, Maharashtra, India: Melbarr
Most Innovative Advertising or Marketing Team of the Year
GOLD STEVIE® WINNER
The Catalyst for Lenovo Legion, Singapore, Singapore: Team Legion
SILVER STEVIE® WINNER
ACCOR, Singapore, France: Accor's MEA APAC Marketing Team - Most Innovative Advertising or Marketing Team of the Year
Shell, Taguig, Manila, Philippines: Shell Lubricants Philippines Marketing Team: High‑Grading the Portfolio to Achieve the Highest Premium Growth in APAC
BRONZE STEVIE® WINNER
Coffee Masters Inc., Makati City, Makati City, Philippines: Setting New Standards for Coffee Retail Marketing Excellence: Seattle’s Best Coffee Philippines
