Dr. Richard HUZHAOYANG, CEO of WeStars Communicating Co., Ltd, has more than 15 years working experience in Branding, advertising and communicating industry fields. He is also now working as academic leader of Advertising in Soochow University Applied Technology school. Richard started his illustrious career via leadership roles at industry-leading Ogilvy&Mather, Mindshare, and Maxus China Headquarter serving top global and local clients such as SVW, Unilever, and DHL, leveraging his successful track records in Media Marketing &Brand Innovation. Dr. Hu has built up a robust network of industry professionals throughout the value chain. He uses professionalism and a consumer-centric & tech-savvy approach to solve problems & add significant values with his Clients. With the majority of his campaigns having been recognized in the Philippines and abroad, Fritz brings in a wealth of experience in evaluating communication campaigns. He previously served as a judge for the Asia-Pacific Stevie Awards and was a member of the esteemed IABC Gold Quill Blue Ribbon Panel Committee. Active in various advisory roles for government and public sector organizations, including membership on the Advisory Committee for Communication for the Prime Minister of South Korea and the chairmanship of the Advisory Committee of Korean Policy Broadcasting. Awarded the President's Commendation (1990), Service Merit Medal (1996), and Order of Service Merit (2000, 2023) by the South Korean government for contributions to national and social development. Selected by Seoul Daily Newspaper in 1994 as one of "Fifty Future Leaders of the Republic of Korea. Sean founded Amire with a vision to bridge the gap between technical SEO, content marketing, and performance advertising. His agency is known for developing customised marketing solutions, ensuring that every client benefits from a holistic and results-oriented approach. Sean believes in leveraging cutting-edge tools, analytics, and AI-driven insights to refine digital strategies, allowing businesses to outperform their competition in an increasingly competitive online landscape. In addition to SEO, Amire provides Google Ads, social media advertising, and programmatic advertising solutions. Sean ensures that his team stays ahead of industry trends by continuously testing and refining strategies to keep up with evolving search engine algorithms and digital advertising platforms. His commitment to data transparency and ROI-driven results has earned Amire a strong reputation in the industry. Amire also has a very strong focus on providing pro bono digital marketing services to support charities, having already provided A$500,000 in pro bono services. Sean is a sought-after consultant and speaker on topics related to SEO trends, paid media innovations, and digital growth strategies. His ability to break down complex digital marketing concepts into actionable insights has made him a valuable resource for businesses looking to scale their online presence. Outside of Amire, Sean is passionate about mentoring emerging digital marketers and staying at the forefront of marketing technology innovations. His leadership has positioned Amire as a trusted partner for businesses looking to navigate the complexities of the digital landscape and achieve sustainable growth.