Video Awards Categories
These categories will recognize innovation in video productions since July 1, 2022. Forms of innovation to be considered include innovation in design, format, production, distribution, and/or interactivity.
Nominations that won in the 2024 edition of the awards may be resubmitted for consideration to the 2025 awards. If they have been updated with recent achievements, they may be resubmitted to the categories in which they won. If they have not been updated, they must be submitted to categories different from those in which they won.
Information to be submitted online for entries in these categories will include
a. An essay of up to 625 words describing the video and the innovative aspect of the video that you are nominating, OR a video of up to five (5) minutes in length describing the same.
b. The video itself, which you must attach the demonstration video to your entry through our attachment/link uploading tool.
c. Optionally, you may list creative and production credits for your video - a list of the people and organizations that contribute to its development.
D01. Award for Innovation in Branded Entertainment Videos: recognizing innovation in sponsored entertainment videos that contain a marketing message.
D02. Award for Innovation in Cause-related Videos: recognizing innovation in videos produced in support of a social or political cause.
D03. Award for Innovation in Corporate Social Responsibility (CSR) Videos: recognizing innovation in videos produced to communicate an organization's stance or activities related to a corporate social responsibility (CSR) initiative.
D04. Award for Innovation in Direct Response or Sales Videos: recognizing innovation in videos produced to be used a sales tools or channels.
D05. Award for Innovation in Documentaries: recognizing innovation in documentary videos, sponsored or unsponsored.
D06. Award for Innovation in Internal Communications Videos: recognizing innovation in videos produced for an internal audience, such as employees.
D07. Award for Innovation in Lifestyle Videos: e.g. education, entertainment, fashion, food & beverage, news, politics, science, sports, and travel & tourism.
D08. Award for Innovation in Organizational Image Videos: reoognizing innovation in videos produced to establish, rehabilitate, or change the sponsoring organization's public image.
D09. Award for Innovation in Public Relations Videos: recognizing innovation in videos produced for any public relations purpose.
D10. Award for Innovation in Training Videos: recognizing innovation in videos produced for a training purpose.
D11. Award for Innovation in Viral Videos: recognizing innovation in videos produced with the goal of being widely disseminated via consumer-generated media.
