Reliance Jio Infocomm Ltd. - Driving Indian Digital Revolution

Name of Organization / Company: Reliance Jio Infocomm Ltd., Thane, Maharashtra, India
Category: Award for Excellence in Innovation in Technology Industries - More than 100 Employees

Entry Title: Driving Indian Digital Revolution

Essay:

Reliance Jio Infocomm, popularly known as ‘Jio’ launched its services in India on September 2016. Since then, Jio has revolutioniz ed Indian telecom market by launching many innovative products and services. Reliance Jio has been ranked as the top company globally on Fortune’s ‘Change the World’ list 2018 and ranked 17th amongst the Top 50 Most Innovative Companies in the world by FastCompany.

Product Innovation:

Jio’s product are based on philosophy of providing world class experience at most affordable rates. The product suite aims to cover entire digital lifecycle of the customers. Jio transformed the industry by offering unlimited free domestic voice calls to any network and high speed data at 80- 90% lower tariff.
Jio’s products have gained immense popularity and have brought many accolades for the company, some notable launches since July 2017 are:

a) JioPhone– world’s first smartphone in the form factor of featurephone. Jiophone was launched to provide broadband access to 750Mn+ Indians living in digital poverty. Featurephone format provided comfort of using a familiar phone, while smartphone features enabled new functionalities. JioPhone featured in Nikkei Superior Product list, 2018. It is the largest selling phone in India and in Q1’18 it was world’s largest selling featurephone.

b) JioPostPaid– Catering to a market of over 50Mn+ Indian users, JioPostpaid provides India first z erotouch experience, the entire process from onboarding to monthly bill payment to activation of new service to troubleshooting is done without any physical touchpoint.

c) International calling/roaming– annually around 20Mn+ Indians travel overseas, however, exorbitant international rates were a big deterrent to communication back home. JioPostpaid tariffs have empowered these travelers to stay connected with their loved ones at fraction of cost.

IT Innovation:

In 2018, Jio expanded its all 4G network to cover over 99% of India’s population, (larger than pervasive 2G coverage). Major technology innovations in the last 1 year includes-

• Interactivity platform – products providing ability to participate and interact during live shows
• Local language voice interface for accessing phone and services, thus removing the language barrier which plagues large scale uptake of technology
• Jio was first to deploy e- KYC and subsequently d- KYC for seamless and quick on- boarding (<15 mins) of customers

Organization and HR Innovation:

In a short span of 2 years, Jio has expanded its footprint to all the 29 states in India. It has 13,000+ physical stores which along with 1 mn retailers cater to remotest part of India, providing quick and quality service.
Jio places a lot of value on employee development and up- skilling. Jio Training App provides easy access to employees to track their learning plan, manage their training needs, view upcoming sessions, mark attendance and give feedback after training. The app is integrated with other platforms and provides system driven training recommendation. This helps in providing real time training aid and improve employee performance

On the recruitment front, Jio- Careers- Candidate App provides easy access to candidates to search jobs, apply for them, and take screening/assessment tasks. The App offers all recruitment services till Pre- boarding on the mobile itself. On- boarding is entirely paperless and automated – E- Mail creation, Portal access, Workplace Allocation, Learning ID, Buddy Allocation. This has greatly contributed to scalability and has helped us to quickly widen the scope across geographies.

Financial Management:

In a short span of two years, Jio has grown to excel in almost all financial parameters. It has challenged decades old incumbent player and surpassed them with a commendable margin. In the quarter ending Sep’18, Jio emerged as the largest mobile operator in India in terms of Adjusted Gross Revenue from access services. Jio enjoys highest average revenue per customer amongst all telecom companies in India. It has been on the forefront in terms of capex to strengthen its network and services.

Links:

URL 1
https://economictimes.indiatimes.com/industry/telecom/telecom- news/the- jio- effect/articleshow/65694564.cms
URL 2
https://www.wsj.com/articles/two-years-ago-india-lacked-fast-cheap-internetone-billionaire-changed-all-that-1536159916
URL 3
https://economictimes.indiatimes.com/tech/internet/jios-entry-led-to-10-billion-annual-savings-for-indiareport/articleshow/63637786.cms
URL 4
http://fortune.com/change-the-world/reliance-jio/
URL 5
https://www.fastcompany.com/most-innovative-companies/2018
URL 6
https://asia.nikkei.com/Business/Companies/Extreme-affordability-puts-JioPhone-atop-Nikkei-s-superior-productslist
URL 7
http://jiocricketplayalong.com/faq.html
URL 8
https://www.indiatvnews.com/business/news-kbc-2018-registration-for-jio-users-how-to-play-amitabh-bachchan-squiz-show-at-home-446018