USANA Health Sciences - Innovation in Health & Wellness

Name of Organization / Company: USANA Health Sciences
Category: Award for Innovation in Health & Wellness

Entry Title: 2020 Mood Support Line

Concept:

USANA founder Dr. Myron Wentz has spent the last two and a half decades using proper nutrition to optimize cellular health and was always looking for new ways to revolutionize the health and wellness industry. His pioneering approach to antioxidants and cellular nutrition has been the catalyst for numerous innovations in nutritional supplements and personal care products.

Under the guidance of Dr. Wentz, the USANA research and development team continued to study health and nutrition and came up with a new two product mood support line, which includes a Stress Relief supplement and a calm response balm.

The Stress Relief supplement contains extensively researched herbal ingredients to support your emotional and mental well-being.

The Calm Response balm was made to create an aromatic, calming environment to provide a sense of well-being. This high-quality balm uniquely blends essential oils known to support a calm, collected, and resilient emotional state.

Stress Relief and Calm Response can be used separately or together for added support for your emotional and mental well-being.

Value:

USANA mood support products are like nothing available on the market today. Create a balanced, calming environment from the inside out with this duo pack of Stress Relief and Calm Response. This duo helps support you feeling calm, relaxed, and with a sense of well-being.

USANA Stress Relief is designed to nurture a healthy emotional response and resilience, while supporting the GABA receptors in the brain that help to regulate your mood This supplement also helps the body adapt to feelings of mild and occasional stress and nervousness. Made with

Calm response balm is Formulated with a unique blend of essential oils known for their relaxing and calming effects. It comes in a convenient balm stick for on-the-go use.

USANA is selling the products separately and in a bundle. The Stress relief is available for $36.25, and the Calm Response for the price of $19.75. The bundle is $55.99

Delivery:

USANA launched the mood support duo during the global pandemic, not entirely sure how the publics reception would be.

USANA also used and has continued to send product to online influencers and traditional publications to promote the Mood Support duo.

Impact:

The reception from the public on the Mood Support line has been overwhelming. USANA customers were blown away by the new look of the bottles, as these were the first USANA products to be released with the new brand refresh. As soon as the products became available, USANA associates immediately began selling them to their customers

The Mood Support products are available in most of USANA’s markets worldwide and will be rolled out in more and more of USANA’s markets in the future.

Files & Links:

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www.usana.com