Elliptic Labs - Innovation in Consumer Electronics & Information Technology

Name of Organization / Company: Elliptic Labs
Category: Award or Innovation in Consumer Electronics & Information Technology

Entry Title: Elliptic Labs' AI Virtual Smart Sensor Platform

Elliptic Labs is headquartered in Norway with presence in the USA, China, South-Korea, Taipei, and Japan. Founded in 2006 as a research spin-off from Norway’s Oslo University, Elliptic Labs filed its IPO with the Euronext Growth Market in October, 2020. Elliptic Labs is now a global enterprise targeting the smartphone, laptop, IoT, and automotive markets. The Company’s patented AI software combines ultrasound and sensor-fusion algorithms to deliver intuitive 3D gesture, proximity, and presence sensing experiences. Its scalable AI Virtual Smart Sensor Platform creates software-only sensors that are sustainable, eco-friendly, and already deployed in over 100 million devices. Elliptic Labs is the only software company in the market that has delivered detection capabilities using AI software, ultrasound and sensor-fusion deployed at scale.

Like many organizations, the last year has been challenging for Elliptic Labs. Covid-19 has fundamentally changed our expectations of how we interact with each other and subsequently, how we interact with our devices. The company has been energized by this new challenge and mission, redoubling its focus on core technologies and innovations to bring safer, easier and greener ways to interact with our devices, leading to the Virtual Smart Sensor Hub. This Virtual Smart Sensor Hub utilizes AI and ML tools, and proprietary algorithms to use data from a device’s existing single-function hardware sensors. The solution then combines this data to create innovative and critical user experiences like heartbeat and breathing detection, presence detection, 3D gesture interaction, and data communications across smartphone, laptop, IoT, and automotive markets.

For Elliptic Labs, Covid-19 is an inflection point for technology, reimagining a future with smart devices that are truly intelligent to be actualized today. These devices have contextual awareness: they can monitor users’ health, anticipate the user’s needs and requirements. These futuristic devices are available today due to advances Elliptic Labs has achieved within the last year.

One of these advances is Elliptic’s new and expanded partnerships with the largest silicon providers like Infineon, Intel, Arm, Qualcomm, MediaTek, and TI. Working with these world-class companies has grown Elliptic’s reach and influence, bringing intelligent devices to new markets.

From a commercial standpoint, Elliptic has continued its impressive growth trajectory in the smartphone market, securing more design wins at existing customers and securing new customers.

Before these unsettling times of Covid-19, and exacerbated by its ravaging effects, OEMs’ have rethought how people interact with their devices. With user wellness and safety becoming more critical for devices, many of these OEMs have turned to Elliptic to solve these immediate concerns and issues.

Elliptic’s Virtual Smart Sensor Hub’s main differentiator is it’s completely software-only, and therefore hardware sensor agnostic. Elliptic utilizes existing on-device hardware sensors to bring these experiences to all devices.

The benefits are many. Elliptic’s Virtual Smart Sensor Hub is software-only, so it doesn’t affect mechanical and industrial designs. OEM design teams are empowered to create advanced designs without compromises while offering next-generation user experiences. Virtual Smart Sensors unleash the latent power of single-function hardware sensors, exposing the multitudes of data these sensors generate and create user experiences bound by the OEM’s creativity and foresight. Unfortunately for competitors, their solutions still have the old mindset of one hardware sensor, one function. Their solutions are incapable of providing turn-key solutions to the OEMs, requiring OEMs to attain expertise and tools they don’t have to be able to create more intelligent devices.

A high-level executive at a world-leading technology company explained, “I have (10) ways to do presence detection. That isn’t the problem. How do I pick the right way to do presence detection on all devices in our portfolio? How do I make this presence detection experience consistent across devices and organizations? We need a way to manage this and Elliptic’s capabilities is the solution."

Links:

https://www.ellipticlabs.com/2021/03/01/new-large-smartphone-manufacturer-signs-software-license-contract-with-elliptic-labs/
https://www.ellipticlabs.com/2020/12/28/elliptic-labs-and-xiaomi-launch-flagship-xiaomi-mi-11-smartphone/
https://www.ellipticlabs.com/2020/11/25/first-touch-free-gesture-proof-of-concept-contract-with-pc-oem-for-elliptic-labs/
https://www.ellipticlabs.com/2020/11/16/first-iot-customer-license-contract-for-elliptic-labs/
https://www.ellipticlabs.com/2020/11/10/elliptic-labs-announces-proof-of-concept-agreement-with-a-top-tier-laptop-manufacturer/
https://vimeo.com/392718487/304bd6c88f
https://vimeo.com/460279698/8aa6ed7e28
https://vimeo.com/421291952/b8a739204d