Elegant Media - Innovation in Business-to-Business Services

Company: Elegant Media, Clayton, VIC Australia
Category: Award for Innovation in Business-to-Business Services

Nomination Title: App Development Finance Innovation

Essay:

"App users make up the world’s largest consumer market, with annual downloads reaching over 265 billion. But having a brilliant app idea is one thing; being able to develop and finance it is quite another. Melbourne-based mobile technology company Elegant Media offers the market an innovative business solution which slashes the financial risks associated with commencing app development.

Concept

Released just one year ago, Elegant Media’s Flexi Development Plan (Flexi) overcomes a common difficulty faced by budding entrepreneurs and business owners alike: the allocation of capital. For the first time in Australia, app developers can now enjoy the benefits of payment flexibility, the ability to control their budget and evolve their app concept simultaneously. A single monthly ‘pay-as-you-go’ fee gives unlimited access to a dedicated team of Elegant Media app experts, including limitless opportunities to change the project’s original scope – all without any commitment to a lock-in contract. Through its innovative pricing structure, Flexi has become the ideal option for app development, from the initial ‘light bulb moment’ to market launch and beyond. What’s more, by removing the cost roadblock, it exponentially increases the exposure of app developers to the latest in app technology.

Value

The average starting cost of app development is A$50K. However, Flexi’s low monthly fee reduces the financial risk level to start the app development process by an astonishing 96%, creating greater accessibility to app development by entrepreneurs and market disruptors. Traditional app development models establish exact requirements before a quote for services is provided. Once the contract is signed and app development begins, changes to the original specification are not possible unless the app developer is prepared to pay an (often significant) additional fee, should the development company agree to expand the project’s scope. Worse, such a ‘waterfall’ delivery method limits app development by potentially being unable to meet rapid market changes that demand an agile and immediate response. Flexi’s true value lies in removing the very real risk of the app becoming obsolete before it has been launched. Flexi’s unlimited ability to change an app’s specification not only ensures a robust market-relevant finished product, it also allows app developers to stage development by testing the market as they go. Furthermore, Elegant Media is the only Australian mobile technology company which is ISO 9001:2015 certified, giving clients even greater confidence that all development processes and documentation produced meet rigorous international standards.

Delivery

Elegant Media’s team of 60 app technology experts operate in Australia, Sri Lanka and the United States. It’s a deliberately hybrid model which:
• Keeps costs low
• Allows clients accessibility over multiple time zones
• Leverages different cultural backgrounds and ideas, blending input towards one common goal.

Flexi’s ‘agile’ delivery method means app developers can assess development as construction progresses, rather than simply receiving a finished product at the end. Importantly, the Flexi team provides fortnightly progress updates, allowing the app developer deeper involvement and increased opportunities to change developmental direction as needed. And no lock-in contract means work can stop and start if the developer needs to temporarily switch financial resources to another business activity.

Impact

Flexi’s innovative ‘pay-as-you-go’ approach has already impacted the market enormously, with 80% of all new customers choosing to begin their app development journey with Flexi since its introduction in 2018. Individuals and businesses can pursue app development free of the high risks associated with a substantial upfront financial outlay and a rigid delivery model, giving great ideas optimum chance to reach the market. And because there are no onerous lock-in contracts, Flexi allows app construction to continue is a way that suits the app developer’s financial circumstances. In short, Elegant Media’s business innovation positively encourages app development innovation, increasing entrepreneurship by removing financial risk."

Links:

Affordable App Development with a Flexi Plan™: https://www.youtube.com/watch?time_continue=2&v=Q69sru_DYBg&feature=emb_title

Elegant Media Testimonial - The App Development Process with Elegant Media: https://www.youtube.com/watch?v=xWsWy5ZqPZo

Elegant Media Reviews - Would You Recommend Elegant Media?: https://www.youtube.com/watch?v=ysw2kRc5YO4

Elegant Media Reviews - 100% Real Clients Reviews for Elegant Media App Development: https://www.youtube.com/watch?v=OU0VVwSQEjU