M&C Saatchi Spencer HK Ltd - Solvil et Titus - Ring and Knot Series Launch TV Campaign

Name of Organization / Company: M&C Saatchi Spencer HK Ltd, Hong Kong, China
Category: Award for Innovation in the Use of Video

Entry Title: Solvil et Titus - Ring and Knot Series Launch TV Campaign

Essay:

Solvil et Titus Ring & Knot Campaign – Creative Concept

The new collection features an oriental Love Knot design, wedded with a western ring design to bring love to a perfect harmony. While the distinctive diamond pattern dial accentuates the love of eternity, the “RING & KNOT” wordings engraved on the caseback tells a promise of forever.

You do not have to raise a storm to see the greatest love, it begins when two hands hold tightly together and become one until the end of all.

Solvil et Titus latest series of commercial videos describe a pair of loving couple in their three stages of keeping a promise - in youth, in marriage, and in eternity. The 3 videos* share the same theme song, a beautiful rendition by a choir of the sentimental piece. (*Only 2 videos have been launched at the moment)
“你的名字我的姓⽒”, originally written by Lee Shih Shiong and sung by Jacky Cheung.

The watch presented in the film is from Solvil et Titus latest “Ring & Knot” collection, which celebrates time as a token of love, an everlasting love is a pair of hands that will never let go.

Solvil et Titus “Ring & Knot” collection has a distinctive design that makes it the perfect gift to make the most important promise in love: the bez el features a classic ring design, a ring has no end and so is our love; in addition to the rose gold watch strap and buckle that features an oriental Love Knot design, which embraces the beauty of an everlasting love and makes it the prefect promise to give your forever love.

Results:

1. Total Video Views on Social Media (Facebook/Instagram): over 1 millions views

2. Total Interaction (Like/Comment/Share): over 12K

3. Sentiment of Comment: Positive 90%, Neutral 6%, Negative 4%
- Most are praising the high production quality and well- written storylines.
- Some shared they gained resonance from the videos and even triggered some's purchase intent.

4. The creative assets derived by the videos generates over 10 millions impressions on Facebook and Instagram, which gave high Average Post Engagement, especially on Instagram (over 25K). The figure is way higher than the market norm.

Attachments/Links:

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