The EON Group - Most Innovative Public Relations Agency
Name of Organization / Company: The EON Group, Makati City, Metro Manila, Philippines
Category: Most Innovative Public Relations Agency of the Year Sponsored by PRNewsire
Entry Title: The EON Group: Delivering Data-Inspired and Human-Centered Solutions that Impact Businesses
Essay:
The EON Group is an independent, proudly Filipino integrated communications firm committed to truth-telling as an instrument for meaningful and lasting change. Through the years, EON has focused on synergizing its practice areas under its four business units: consumer and corporate public relations (EON PR); reputation management, public affairs, and development communications (ENGAGE); creative technology (DiG); and experiential marketing (TANGERINE).
2017 marked a banner year as EON saw a remarkable 51% increase in year-on-year revenue. In the same year, EON also established its footprint in the regional communications landscape with recognitions from Campaign Asia’s Southeast Asia PR Agency of the Year (Silver), and Enterprise Asia’s International Innovation Award for Culture and Innovation. Successes continued in 2018 as EON rose as the only Philippine firm in the Global Top 200 and Asia-Pacific Top 50 of PR Week’s Agency Business Report.
Celebrating its 20th year in 2018 with the theme, “Bigger Than Us,” EON reinforces its expertise in stakeholder science in the face of a changing landscape, and takes its services to a whole new level, while maintaining innovation at the core of its business strategy.
INTEGRATING DATA INTO OUR DAILY LIVES
EON Research & Analytics (R&A) was formally launched in 2017 as the organization’s weapon for data-mining and storytelling, showcasing EON’s commitment to truth-telling and communications built on solid insights. In its first year, R&A was able to create services that added science into the art of communications, bolstering the work EON does for clients.
Beyond business and internal support, R&A and Corporate Development spearhead thought leadership initiatives, notably the Philippine Trust Index (PTI), EON's multi-awarded proprietary research that looks into the levels and drivers of trust among Filipinos in society's key institutions - Government, Businesses, Media, Non-Governmental Organizations, Church, Academe, as well as a recent addition, social media. The PTI is born out of the belief that telling the truth well can only be done by understanding trust in the Filipino society.
For its 2018 thought leadership, R&A launched a study that looked into a new generation that’s expected to account for 40% of all consumers by 2020: centennials. With the lack of in-depth information about this generation in the Philippines, EON’s “Advocates of Empathy: A Study on Filipino Centennials and the Age of Empathy They Are Ushering In” took a closer look at the socio-demographic profiles of Filipino centennials and documented their general outlook with regards the social issues that shape their realities and experiences. In 2019, EON continues its mission to be a data-driven consultancy that inspires transformation through two major research initiatives: the 2019 Philippine Trust Index, and its first-ever global study focusing on Filipinos in the UAE, the third largest expatriate nationality in the country.
TOTAL COMMITMENT TO EMPLOYEE DEVELOPMENT
With its rapid growth to a 150-strong team, the agency bolstered its in-house learning and development program, EON University (EON U), redesigning the curriculum to enable holistic growth through specialized academies that strengthen EONites’ professional skills in leadership, insight and storytelling, and digital. To ensure that new employees easily adapt to the company’s ways of working, EON U also rolled out its own Bootcamp series: hard skills sessions that imbibe The EON Way in doing consultancy, account management, and strategy development. This commitment to employee development, as well as the addition of progressive, welfare-centric initiatives like flexible work hours and work from anywhere schemes contributed to the growth in employee retention, reducing attrition to 21%, well below the industry standard of 26%.
BUILDING THE FOUNDATION FOR GIVING BACK
On its 20th year, EON formalized its rich CSR history by launching the EON Foundation. The Foundation aims to enable every Filipino reach their full potential by helping them meet their most basic needs, aligned with the United Nations’ top 5 sustainable development goals: no poverty, zero hunger, good health and well-being, quality education, and gender equality. EON Foundation aims to achieve these goals by doing what EON is best known for: using its expertise in storytelling to enable and strengthen relevant connections among non-profit organizations and key stakeholders. The launch of the EON Foundation on the company’s 20th year signifies that EON has come full circle, with its commitment to maintain a purpose beyond profit and uplift the Philippines and the Filipino on the global stage.
Attachments/Links:
URL 1
http://eon.com.ph/
URL 2
http://eonfoundation.org.ph/
URL 3
https://www.facebook.com/theEONgroup/