We Love Videos Manila, Inc. - ABRA Centennial


Gold Stevie Award Winner 2017, Click to Enter The 2018 Asia Pacific Stevie Awards

Name of Organization / Company: We Love Videos Manila, Inc., Pasig City, Philippines

Category: Award for Innovation in the Use of Video

Entry Title: ABRA Centennial 3-D Mapping Video Projection


Project Title: Abra Centennial 3D Mapping Video Projection
Date: March 8, 2017
Location: Bangued, Province of Abra, Philippines
TRT: 6 mins 8 secs

Production / Post Production: We Love Videos Manila
Director: Treb Monteras
Account Director: Julie Ann Aguila
Executive Producer: Macel Malacaman
Musical Scorer: Paulo Zarate
Aerial Cinematography: Rhoneil Anthony Ramirez
Food Videography: Edsel Abesames, LC De Leon, Mac D. Joson
Prod. Designer: Mia Estolano
Photographer: Carlo Genilo
Project Coordinator: Bonsai Salillas
Post Production Support: John Charles Lim, Jay Vincent Tino
Event Director: Robby Carmona
Event Prod. Manager: Macy Cruz

This innovative audio-visual presentation encapsulates the essence of Abra, a northern province of the Philippines that has successfully preserved tradition while continuously developing into a relevant tourism destination, as it celebrated its 100th Provincial Anniversary last March 8, 2017. Touted as the first ever 3D video mapping effort done in the Cordillera region, the video was projected on a 16-panel screen which measures 8 x 24 feet using 3 Panasonic PT-DZ21K2 projection units with 20,000 lumens for an audience of more than 5,000 people. It is one of the highlights of the province’s two-week celebration being the opening of the grand centennial fashion show billed, "Mga Obra Ng Abra- Katutubong Kulay” (The Masterpieces of Abra – It’s Native Colors).

The fashion show featured the collaboration of Abra’s top designers as well as Manila-based designers who used the province’s indigenous “abel cloth” in their creations. The “abel cloth” is a beautifully colored fabric created by the province’s women-folk using their traditional loom technique – a tradition that is currently considered a fading art in the Philippines. This fabric created from indigenous materials is also dyed using tree barks, roots and other fruit crops endemic to the region. Abra, also known as the Bamboo capital of the Philippines because of its bamboo plantations and bamboo weaving prides itself in maintaining, preserving and nourishing such indigenous practices that produce art pieces definitive of the Filipino culture.

The initial brief was in January 2017. With this, We Love Videos Manila headed by Julie Ann Aguila and Macel Malacaman, created a pool of Filipino talents and visionaries to answer this requirement. After hours of brainstorming and occasional visits to the Province of Abra with the guidance of their Governor, Maria Jocelyn Bernos, the group has created an innovative, awe-inspiring concept to be compressed into a 6-minute material using 3D animation, live sweeping areal shots of the province and a lot of visual research into the culture and tradition of a 100-year old province.

The production team was housed for more than 2 weeks in Abra to immerse themselves in the province’s culture and heritage while capturing all these on video.

The video showcases historical images such as the native stallion reflected in Abra’s indigenous artworks such as the native “abel weaving” and the province’s seal - symbolic of the first animal seen by the Spaniards during its conquest in the 1500’s. This becomes a tapestry of images as it weaves into this video innovation the Province’s cultural highlights featured in its cuisine, sights, its preserved local tribe – the Tingguians and the 27 municipalities that make up the Province of Abra. This inspiring video created by We Love Videos Manila creates a breathtaking peek into not just the province’s remarkable culture but also its breathtaking sites.

To date, the Abra Centennial 3D Projection Video has had over 20,000 views and almost 400 shares on social media since it was uploaded on Youtube in March 2017.

This video is the latest among the immersive and innovative videos produced by We Love Videos Manila, and is preceded by UST Paskuhan x Panasonic video mapping, another 3D video projection project which bagged a Silver Stevie in the 2016 Asia Pacific Stevie Awards.

Supporting Links: