PRIZM, Hong Kong, China


Name of Organization / Company: PRIZM, Hong Kong, China

Category: Most Innovative Advertising or Marketing Agency of the Year

Entry Title: PRIZM


PRIZM serves 300+ with 2500+ projects, from 2H 2015 till now:

A) Performance -
-645% Y-o-Y revenue growth [from USD 2.58 mn to 9.03 mn]
- 178% net profit growth [from USD 1.16 mn to 3.23 mn]
- Client retention rate: 95+%

70+ anchor clients - successfully builds a long-term co-operation (3+ years) with AirAsia, L’OCCITANE Far East, Bobbi Brown, benefit, A.S. Watsons Group – Fortress, Parknshop,Watsons Mall, Watsons The Chemist & Watsons Water, Ocean Park, KFC, and Maxim’s Group, etc.

30+ new clients, incl. Expedia, Bare Minerals, Moet Hennessey Diageo, Prudential, SHARP, AXA, AIA, Häagen Daz, etc.
- Client growth rate: 60+%
- Highlights of campaigns:

A. A.S. Watsons Group
- TRUST built – serves A.S. Watsons, Watsons Water, Watsons The Chemist, Fortress & ParknShop over X years
- Projects for A.S. Watsons & Watsons Water won 5 industry honours

B. Expedia
- World’s LARGEST Online Travel Agency

- Change communications & brand reputation maintenance via yearly digital & social marketing campaigns
- Build up e-Commerce operation platform & Mobile Shopping APP to extend e-Commerce sales

D. China Mobile Hong Kong
- As of today:
• FB page reaches 240K+ fans (70+% growth)
• Campaigns in 2016 gained 7.3 mn+ reach (26% growth) & 87K+ interactions (45% growth)
• Social media engagement & interaction rate > 200%

Won 33 prestigious industry awards, including:

-. Most Honoured Interactive Services Agency of the Year @ IBA 2016
- Gold Stevie Winner of Advertising, Marketing, & Public Relations Company of the Year – Small @ IBA 2016
- Bronze Stevie Winner of Fastest- Growing Company of the Year in Asia @ IBA 2016
- Gold & Local Hero winner of Specialist Agency of the Year 2016 by Marketing magazine Hong Kong
- Silver & Local Hero winner of Fast Growing Agency of the Year 2016 by Marketing magazine Hong Kong
- Named as Caring Company for 4 consecutive years since 2012

Move to new office in Sep 2016 with X3 larger in space

B) Product/ Service
-Digital Strategy & Concept Development
-Content Creativity & SNS platform management
-E-Commerce Operation & management
-Analytics & Market Insight
- Innovative Technology Support
-PRIZMATE - An all-inclusive digital solution makes booking and running a restaurant much easier
- Digital Solution for Foreign Exchange Industry – A tool developed for FX clients to generate unique lead generation sites for different marketing purpose by a few clicks -- saves time and resources (assistance from IT and design) Simple and direct flow maximises conversions, save cost, spontaneous (allow multi campaigns to be launched simultaneously), powerful backend for insights and analytics, multi languages (i.e. handy for expansion to different regions)

C) People -
- 140 talents -- 56% growth

D) Perspective -
-Continuously investing Silicon Valley “500 Startups” Asian projects to nurture the startup community
-Footprint reaches SEA, NA & Africa together with on-going development in AP region
- Take initiative for supporting PRC govt’s “One Belt One Road Scheme”
- Pro bono co-operation to Ronald McDonald House Charities & AIDS Concern Hong Kong
-Provided insight articles and being interviewed by Hong Kong Economic Journal, Wen Wei Po, Marketing Magazine Hong Kong, Bloomberg Businessweek Hong Kong and Sisy’s World News Taiwan
- Senior management actively participated in different industry events – as speaker and panelist of sharing experience and market intelligence via events organized by

  • The Economist Event - Marketing Unbound Asia
  • Bloomberg Businessweek Hong Kong
  • Marketing Magazine
  • Chinese University of Hong Kong
  • Hong Kong University of Science & Technology
  • Youth Marketing & Engagement Conference Hong Kong
  • Jewlery Fair of Hong Kong Jewelry Manufacturers' Association

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