2016 Asia-Pacific Stevie Awards Gold Winner - WardrobeTrendsFashion
Company: WardrobeTrendsFashion, Singapore
Category: Award for Innovation in Entertainment Websites
Entry Title: WardrobeTrendsFashion
WardrobeTrendsFashion, is Asia’s high fashion and luxury portal. As an online publication, it covers a number of topics, including fashion, beauty, watches, jewelry, technology, automotive, wine & dine, travel & living, art & culture, and charity. The brand’s philosophy rests on two pillars: ‘expert editorial, packaged with the ‘highest production quality’.
Utilising mobile responsive web design, retina-ready technology for sharper images, carefully segmented news categories, and mega menus, featured brands are always easily accessible. The site adjusts to different screen sizes and resolutions very smoothly, on a range of devices; with a visual design that is in line with the WardrobeTrendsFashion luxury brand, ensuring only the best entertainment experience for their readers.
WardrobeTrendsFashion, also known by its abbreviation - WTF, invest its resources (manpower and time) heavily in being a content repository of all fashion and lifestyle news, campaigns, runway styles, lookbooks, and more, eschewing the more common online strategy of mere aggregation. This approach has earned the publication industry accolades, winning “Best Lifestyle Website” and “Best Lifestyle Mobile Service” at the 2015 Asian Digital Media Awards organised by the World Association of Newspapers and News Publishers (WAN-IFRA), across Asia-Pacific and Middle East. The loyal fans, followers and readers across all their social media channels are their testament.
WTF also believes strongly in corporate social responsibility (CSR), and is proactive towards covering charity events and other causes such as Biodiversity, Environmental Protection, Fight Hunger, Global Warming, Women Empowerment and more; lending media support to charitable organizations pro-bono.
With continued optimisations throughout 2015, WTF has seen a 31% unique visitor increase, as well as a 29% growth in email subscription as compared to 2014.