Marketing Awards Categories
These categories recognize innovation in marketing since July 1 2022.
Nominations that won in the 2024 edition of the awards may be resubmitted for consideration to the 2025 awards. If they have been updated with recent achievements, they may be resubmitted to the categories in which they won. If they have not been updated, they must be submitted to categories different from those in which they won.
Information to be submitted online for entries in these categories include
a. An essay of up to 625 words describing the nominated innovative achievements since July 1 2022, OR a video of up to five (5) minutes in length describing the same.
b. Optional (but highly recommended), a collection of supporting files, work samples, and web addresses that you may upload to our server to support your entry and provide more background information to the judges.
E01. Award for Innovation in Brand Development: recognizing innovation in the development of a new brand.
E02. Award for Innovation in Brand Renovation / Re-Branding: recognizing innovation in the renovation or makeover of an existing brand.
E03. Award for Innovation in Branded Entertainment: recognizing innovation in the development or use of branded entertainment tools such as video, gaming, music, entertainment, etc.
E04. Award for Innovation in Content Marketing / Branded Editorial: recognizing innovation in work that has used branded content - original or sponsored - to reach out to audiences to establish meaningful relationships, memorable, engaging experiences, and unique connections with their brands.
E05. Award for Innovation in Cross-Media Marketing: recognizing innovation in the use of multiple marketing media to communicate a cohesive message to an audience.
E06. Award for Innovation in Paid Media Planning & Management: recognizing innovation in the planning and/or management of a paid media campaign or program.
E07. Award for Innovation in Product Placement: recognizing innovation in the use of product placement.
E08. Award for Innovation in Sponsorships: recognizing innovation in the development, commission, practice, or use of a sponsorship program.
E09. Award for Innovation in Social Media Marketing: recognizing innovation in the use of paid social media marketing tools. Do not submit nominations of PR campaigns that use social media in this category - see the PR categories for that category.
E10. Most Innovative Advertising or Marketing Agency of the Year: Your nomination must cite innovation since July 1 2022 in at least three (3) of the following areas: Agency Management or Structure, Advertising, Branding, Branded Entertainment, Content Marketing, Cross-Media Marketing, Media Planning, Product Placement, Social Media Marketing, and Sponsorships.
E11. Most Innovative Advertising or Marketing Team of the Year: Your nomination must cite innovation since July 1 2022 in at least three (3) of the following areas: Agency Management or Structure, Advertising, Branding, Branded Entertainment, Content Marketing, Cross-Media Marketing, Media Planning, Product Placement, Social Media Marketing, and Sponsorships.
E12. Most Innovative Marketing or Advertising Professional of the Year: Your nomination must cite innovation since July 1 2022 in at least one (1) of the following areas: Agency Management or Structure, Advertising, Branding, Branded Entertainment, Content Marketing, Cross-Media Marketing, Media Planning, Product Placement, Social Media Marketing, and Sponsorships.
