DHL Express Vietnam, Ho Chi Minh, Vietnam

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Name of Organization / Company: DHL Express Vietnam, Ho Chi Minh, Vietnam
Category: Award for Excellence in Corporate Innovation - Award for Excellence in Innovation in Business Product & Service Industries – More than 100 Employees

Entry Title: DHL Express Vietnam


DHL is the leading global brand in the logistics industry. Our DHL family of divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With about 340,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global trade flows.

DHL Express Vietnam is a branch of DHL Express, we has been continuously investing and expanding to connect Vietnam to the world.

Vietnam is forecast to see booming in trading, we will continue deliver our mission “Connecting People – Improving Lives”, create more opportunities that help Vietnamese enterprises with our innovation in services quality and strategic campaigns across multiple operation channels and in 2016 we rolled out business strategy on manipulating digital marketing platform to satisfy and bring greater experience that far beyond the customer’s expectation.


DHL Express Vietnam is the first and only express company operates its official Facebook fanpage with more than 30.000 followers which differentiate DHL Express from competitors. It is one of our Support center, customers can easily express their queries and get direct answers from our Certified International Specialist.

We also utilized Facebook's advertising mechanism to implement Promo code campaign. Many customers registered their personal information in our online form that helps DHL to generate more revenue by attracting more suspects from social network and drawing brand recognition.

As to create a truly customer-centric business, we deeply focus on customers’ insights and bring in the most interesting and colorful articles with attractive illustration images, lively activities: mini games, DHL fast facts, promotion campaign, international technologies, events, career opportunities. High frequency update derived in a great forum to connect and enhance strong relationship between employees, customers and DHL leaders.

Global Service Point Locator

By providing greatest experience, we launched "Global Service Point Locator" at, which is user-friendly use on mobile devices enables customers to get the direction to the nearest DHL Express Service Points and related information including working time and services available etc. Most importantly, the app’s online DHL map will direct the customer to the right destination helping customers saving time and efforts to reach DHL.

Email marketing

In order to gain more, maintain the relationship with customers, monthly EMD mailing campaign is organized targeted to different customers. Referral campaign is for those customers we already built up bond connection, encouraging them introduce us other potential customers. Each successful suspect they introduced will be rewarded.

To gain more sales lead and market share, we sent email to new open account customers to remind them shipping with DHL and get rewards with value gifts. The last group, we remind to reactivate customers who have not shipped with us for last 6 months with interesting promotion options.


Customers can export or import shipments from over 200 countries in the world with popular services like DHL Express 9:00, DHL Express 10:30, DHL Express 12:00; DHL Express Easy; DHL BreakBull Express... All our services are time definite and offer secure door-to-door delivery, giving full control of all aspects during the delivery process by using web based application: myDHL; Pro View…

Furthermore, we offer a wide range of optional services that best fits customer’s needs.

“Duties and Taxes Paid” service bring an easier export process by arranging for the shipper or a third party to be billed for any duties and taxes payable at destination, rather than the receiver. “Shipment Insurance” and “Extended Liability” for protecting your valuable or personal shipments. With our expertise and global presence, we can offer green products including “GoGreen Climate Neutral”, “GoGreen Carbon Estimate” and “GoGreen Carbon Footprint”. Environmental protection and business success are closely interlinked.

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