2015 Asia-Pacific Gold Winner - Lazada
Company: Lazada, Singapore
Category: Company of the Year – All Other Industries
Entry Title: Lazada, Singapore
Backed by German Rocket Internet and launched in March 2012, Lazada operates Southeast Asia number one online shopping mall in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. Lazada also has offices in Hong Kong, Korea, UK and Russia.
Often referred to as the Amazon of Asia because of its direct sales model shipping from its own warehouses, Lazada has been shifting to a marketplace model for third-party merchants.
Lazada’s Marketplace is an online platform that provides brands, distributors and retailers in Southeast Asia fast and easy access to online commerce
Lazada now has more than 12,000 seller partners. Sales from the Marketplace increased more than 20 times in 2014. Lazada sellers sell a wide range of products across 13 categories including health and beauty, home & living, fashion, mobiles & tablets, consumer electronics, home appliances and sports and outdoors, among others.
Lazada also has:
• 45+million unique visitors/month
• 7+million newsletter subscribers
• 7+million mobile app downloads
• 6+million LINE followers in Thailand
• 90% of orders are shipped within 48 hours
• 10+million fans on Facebook
In 2014, Lazada.com launched a new “Effortless Shopping” brand positioning with new website, logo and TV and digital advertising campaign.
Lazada Group launched HelloPay in 2014. HelloPay is an easy-to-use online payment platform that provides consumers with a secure way of shopping online. HelloPay will soon launch in other parts of Southeast Asia.
Lazada has continued to invest strongly in building out its business lines.
In its most recent round of financing, Lazada secured EUR 200 million in funding, led by Singapore-based investment company Temasek Holdings. Lazada Group has raised a total of approximately EUR 520 million to date.
Maximilian Bittner, CEO of Lazada Group, explained that money will be spent investing in logistics, infrastructure, payments solution and IT systems. Bittner pointed out that Lazada needs to continue to spend because e-commerce is still “in its early days” in Southeast Asia:
“This investment provides us with the strategic flexibility to further anchor our leadership position and enhance the shopping experience for our customers. We are extremely delighted to welcome Temasek as a new investor and long-term local partner and we are also very grateful for the continued confidence of our existing investors. To us, it is a clear recognition of our leading regional footprint, and an affirmation of the growth strategy and potential of our business.”
German parent company Rocket Internet’s first earnings report since its October 2014 IPO in Frankfurt revealed Lazada to be Rocket’s strongest Asia venture. The company is very well positioned for continued growth.