2015 Asia-Pacific Gold Winner – Harvey Norman Australia
Company: Harvey Norman Australia, DC, NSW, Australia
Category: Best E-commerce Site
Entry Title: Harvey Norman Australia
The Harvey Norman website is easy to use, inspired by the ‘Shop with Confidence’ mantra for the brand.
Utilising responsive web design, product categories, hot deals, and featured brands are always easily accessible. The site adjusts to different screen sizes and resolutions very smoothly, on a range of devices; with a visual design that promotes the Harvey Norman brand.
Product pages feature high-resolution images, detailed specifications, user generated content (reviews) and utilises copywriting to enhance SEO. Stock levels can be checked in near real time, and customers can always get assistance via our Live Chat, ‘Ask A Question’ and Contact Us services.
With continued optimisations throughout 2014, this has seen a 33% pageview increase, as well as a 40% growth in sales compared to 2013.