2015 Asia-Pacific Gold Winner – Dentsu Inc.
Company: Dentsu Inc., Kansai, Japan
Category: Best Video
Entry Title: AC Milan vs. Super Car by TOYO TIRES
Enhancing the corporate branding of TOYOTIRES in the world, We produced a movie with A.C. Milan: one of the global football clubs.
Through the world highest level of performance of this football club, we tried to express the high quality of the basic performances such as running, turning and braking of TOYOTIRES’s tires.
In order to fight in the world, we sought the quality in detail to produce this movie.
We also aimed to express that we were enjoying the earnest and genuine performance of the football players and tires.
Yasuhiko Matsumoto / Kiyoshi Ishikawa CD
Kazuki Mikami / Tsuyoshi Nomura Copywriter
Shunsuke Kamata / Kenta Tanaka / Ryota Nakazawa Planner
Takashi Suzuki Account Produce
Takahiko Arima Producer
Yoshihito Kubota / Katsuya Ishio Producer, DANCENOTACT Inc.
Tadashi Tsukagoshi Director, DANCENOTACT Inc.
Patrizio Patrizi Shooting, DANCENOTACT Inc.